![]() ![]() ![]() Marketers can use them creatively across different platforms and media to communicate and exchange information.īusiness cards: Rather than overloading your business card with information, keep things minimal and let a QR code lead people to a website, digital portfolio, LinkedIn, Twitter, etc. QR codes appear within direct mail campaigns and on movie posters, business cards and more. So why is something that can be scanned at the touch of a button by millions of people worldwide great for marketers? We know the answer is in the question there, but let’s dive a little deeper. A QR code is an encoded piece of data that can be alphanumeric, numeric, binary or Kanji. ![]() Those black squares and dots represent pieces of information. Therefore, the QR code becomes (and works in the same way as) a barcode. ![]() So why not just type the address into the search bar? The point of a QR code is the simplification of that process. QR codes can contain web address information, links, and a multitude of media like videos and images. The “QR” stands for quick response, which is fitting as you can divulge a significant amount of information with one simple snap. However, this image offers much more as it can be scanned by any smartphone, which translates the image into something more meaningful. At first glance, a QR code looks like a strange graphic full of black squares and dots. ![]()
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